Tourism Victoria's research unit analyses and collates a range of research and statistics relating to tourism in Victoria.  Our publications include a range of information, including domestic and international visitation and expenditure, the economic contribution of tourism, tourism forecasts and segment and market profiles.

A document outlining the key data sources used by Tourism Victoria, their methodology and definitions, as well as limitations and caveats can be found here: Tourism Victoria Research sources, definitions and methodologies (346 kb)PDF

A summary of the latest high level tourism statistics for Victoria (updated quarterly) is available here: Tourism in Victoria Summary year ending June 2016 (232 kb)PDF

A indepth profile of visitors to Victoria including information on domestic and international visitor numbers, visitor expenditure, and visitor profiles such as origin, purpose of visit, visitor activities, travel party and accommodation used, is available here:Victoria Annual Tourism Profile, year ending June 2014 (440 kb)PDF

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International Research

International visitor statistics including numbers, expenditure, purpose and origin

Map of Australia
Domestic Research

Australian visitor statistics including numbers, expenditure, purpose and origin

Regional Research

Domestic and international visitor statistics and profiles for individual regions

Economic Significance

Value of tourism in Victoria including expenditure and employment

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Last Updated 14th September 2016