Domestic visitation

National Visitor Survey results, year ending December 2015

Due to the change in methodology from January 2014, these results should be used with caution when making comparisons to years prior to 2014. While percentage change figures are provided, interpretation of these results should focus on comparisons of relative performance against other states and the national average, rather than absolute rates of growth. More detail is included in the attached factsheets.

For more information on the NVS methodology changes please see External link

In the year ending December 2015, domestic overnight expenditure was $12.1 billion. Growth in expenditure in Victoria (+4.7%) was behind the national average (+6.4%), New South Wales (+5.1%) and Queensland (+6.0%). The increase in expenditure was driven predominantly by domestic overnight visitors’ spend in Melbourne (+7.8%), with spend in regional Victoria remaining relatively flat (+0.8%). Key points include:

  • Total domestic overnight visitors to and within Victoria increased 6.5% to 21.6 million. The year-on-year growth was ahead of New South Wales (+4.4%) but behind Queensland (+8.5%) and the national average (+6.9%). The volume increase in overnight visitors was equally driven by both the interstate and intrastate markets (50% each). 
  • Visitor nights in Victoria reached 63.4 million, at a rate (+0.9%) behind the national average (+4.2%) and New South Wales (+4.1%). The growth for Victoria was attributed to the interstate market (+2.4%) however it was behind the national average (+9.6%) while intrastate nights dropped   (-0.2%) – (note: intrastate overnight spend (at destination only) makes up over three quarters (76.8%) of regional visitation expenditure). 
  • There was $4.1 billion spent in destination by 5.4 million interstate overnight visitors to Melbourne in the year ending December 2015, accounting for 17.5 million nights. The year-on-year increase in visitors (+8.1%), expenditure (+4.8%) and nights (+1.1%) were all behind the national city averages.
  • Regional Victoria recorded an increase in visitors (+5.0% to 13.8 million) while expenditure growth (+0.8% to $5.0 billion) remained relatively flat, with both increases below the national averages. The overnight expenditure result in regional Victoria was driven by the intrastate market (+0.9%) while the interstate market decreased (-1.5%) year-on-year.

How many Australians visit Victoria?

Domestic visitation to regions of Victoria, year ending December 2015 (274 kb)PDF

Where do they come from?

Domestic visitation to Victoria by origin, year ending December 2015 (264 kb)PDF

What's their main purpose for coming?

Domestic visitation to Victoria by purpose, year ending December 2015 (471 kb)PDF

What do we know about interstate visitors to Victoria?

View the domestic market profiles

Where are Victoria’s campaign regions?

View a map of Victoria's 11 tourism regions

How much do Australian visitors spend in Victoria?

Domestic tourism expenditure by regions of Victoria, year ending December 2015 (312 kb)PDF

How many Australians will visit Victoria in the future?

Tourism Forecast November 2015 (327kb)PDF

Last Updated 15th March 2016