Product segment market profiles

The Tourism, Events and Visitor Economy Branch research unit periodically produces market profiles for each of Victoria's product and niche market segments. 

These fact sheets provide a summary of tourism data for Victoria's product and niche market segments, which includes domestic and international visitor numbers and visitor profiles such as origin, purpose of visit and travel parties.

The research unit also undertakes marketing activity across a range of key product segments and niche markets including food and wine, arts and cultural heritage, nature-based tourism, Aboriginal tourism, backpacker, spa and wellbeing and golf.

Product segments

Aboriginal tourism

Aboriginal Tourism Market Profile, year ending June 2014 (291 kb)PDF

Adventure Tourism

Adventure Tourism Market Profile, year ending June 2014 (338 kb)PDF

Backpacker tourism

Backpacker Tourism Market Profile, year ending June 2014 (277 kb)PDF

Caravan and camping

Caravan and Camping Tourism Market Profile, year ending June 2014 (328 kb)PDF

Cultural tourism

Cultural Tourism Market Profile, year ending June 2014 (346 kb)PDF

Events

Events Tourism Market Profile, year ending June 2014 (343 kb)PDF

Food and wine

Food and Wine Tourism Profile, year ending June 2014 (345 kb)PDF

Wine Tourism Market Profile, year ending June 2014 (335 kb)PDF

Golf

Golf Tourism Market Profile, year ending June 2014 (336 kb)PDF

Nature-based

Nature-based Tourism Market Profile, year ending June 2014 (351 kb)PDF

Shopping

Shopping Tourism Market Profile, year ending June 2014 (343 kb)PDF

Snow and Ski

Snow and Ski Tourism Market Profile, year ending December 2013 (365 kb)PDF

Spa and wellbeing

Spa Tourism Market Profile, year ending June 2014 (319 kb)PDF

Last Updated 29th March 2017