Regional visitation

How is Victoria broken down into regions? This map shows the areas that make up Victoria's 11 campaign regions.

Regional market profiles

These fact sheets summarise the latest tourism data for Victoria's 11 campaign regions. They include information on domestic and international visitor numbers, visitor expenditure, and domestic visitor profiles such as origin, purpose of visit, visitor activities, travel party and accommodation used.

Daylesford and the Macedon Ranges market profile, year ending December 2014 (514 kb)PDF

Gippsland market profile, year ending December 2014 (522 kb)PDF

Goldfields market profile, year ending December 2014 (508 kb)PDF

Grampians market profile, year ending December 2014 (513 kb)PDF

Great Ocean Road market profile, year ending December 2014 (523 kb)PDF

Melbourne market profile, year ending December 2014 (521 kb)PDF

Mornington Peninsula market profile, year ending December 2014 (546 kb)PDF

Murray market profile, year ending December 2014 (505 kb)PDF

Phillip Island market profile, year ending December 2014 (495 kb)PDF

Victoria's High Country market profile, year ending December 2014 (495 kb)PDF

Yarra Valley and Dandenong Ranges market profile, year ending December 2014 (488 kb)PDF

Regional Victoria market profile, year ending December 2014 (489 kb)PDF
Tourism makes an important contribution to Victoria's economy. Learn more about its economic significance to Victoria's regions.

Other regional research

Booking and information sources factsheet, December 2008 (93 kb) PDF

Other resources

Tourism Research Australia publishes regional profiles External link for each of Australia's 77 tourism regions and regional Local Government Area (LGA) profiles External link for most LGAs profiling domestic and international visitors and expenditure, tourism businesses and other key tourism metrics.

Last Updated 17th November 2015