How is Victoria broken down into regions? This map shows the areas that make up Victoria's 11 campaign regions.
Regional market profiles
These fact sheets summarise the latest tourism data for Victoria's 11 campaign regions. They include information on domestic and international visitor numbers, visitor expenditure, and domestic visitor profiles such as origin, purpose of visit, visitor activities, travel party and accommodation used.
Regional Victoria market profile, year ending December 2014 (489 kb)
Tourism makes an important contribution to Victoria's economy. Learn more about its economic significance to Victoria's regions.
Other regional research
Tourism Research Australia publishes regional profiles for each of Australia's 77 tourism regions and regional Local Government Area (LGA) profiles for most LGAs profiling domestic and international visitors and expenditure, tourism businesses and other key tourism metrics.Last Updated 17th November 2015