Combined domestic and international visitation statistics, forecasts and information on key attractions and experiences.
Monthly and quarterly domestic visitation statistics for Victoria, and domestic market profiles.
The latest International Visitor Survey results for Victoria by spend, visitors and nights.
Key domestic statistics for regional Victoria including an interactive data map.
The value of tourism’s contribution to Victoria’s economy, tourism business counts, investment, and accommodation data.
Additional research including Aboriginal tourism, accessible tourism and cycle tourism.
Total tourism spend
The latest spend data for the year ending December 2023 (released 27 March 2024) shows:
- spend in Victoria was $37.8 billion
- spend increased 20% year-on-year (YoY).
- total tourism spend was 17% above the year ending December 2019.
Total tourism visitors
The latest visitation data for the year ending December 2023 shows:
- 89.2 million total visitors to/within Victoria
- visitors increased 7% YoY
- total visitors returned to 89% of the year ending December 2019 result.
Origin of overnight visitors to Victoria
For further information please email research@ecodev.vic.gov.au