International market profiles

These documents provide a summary of the latest tourism data for visitors to Victoria. Information includes: visitor numbers, purpose of visit, expenditure, visitor forecasts, regional dispersal, demographics, visitor behaviour, package travel and booking methods.

Latest international market profiles and snapshots

New Zealand

International market profile: New Zealand, year ending December 2015 (1.1 mb)PDF
International snapshot: New Zealand, year ending June 2014 (183 kb)PDF

America

International market profile: USA, year ending December 2015 (1.3 mb)PDF  
International snapshot: USA, year ending June 2014 (174 kb)PDF

International market profile: Canada, year ending December 2015 (1.2 mb)PDF
International snapshot: Canada, year ending June 2014 (178 kb)PDF

Asia

International market profile: China, year ending December 2015 (1.2 mb)PDF
International snapshot: China year ending June 2014 (288kb)PDF

International market profile: Hong Kong, year ending December 2015 (1.2 mb)PDF
International snapshot: Hong Kong, year ending June 2014 (182 kb)PDF

International market profile: India, year ending December 2015 (1.2 mb)PDF
International snapshot: India, year ending June 2014 (372 kb)PDF

International market profile: Indonesia, year ending December 2015 (1.2 mb)PDF
International snapshot: Indonesia, year ending June 2014 (182 kb)PDF

International market profile: Japan, year ending December 2015 (1.2 mb)PDF
International snapshot: Japan, year ending June 2014 (182 kb)PDF

International market profile: Korea, year ending December 2015 (1.2 mb)PDF
International snapshot: Korea, year ending June 2014 (190 kb)PDF

International market profile: Malaysia, year ending December 2015 (1.1 mb)PDF
International snapshot: Malaysia, year ending June 2014 (181 kb)PDF

International market profile: Singapore, year ending December 2015 (1.1 mb)PDF
International snapshot: Singapore year ending June 2014 (172 kb)PDF

International market profile: Taiwan, year ending December 2015 (1.2 mb)PDF
International snapshot: Taiwan, year ending June 2014 (177 kb)PDF

International market profile: Thailand, year ending December 2015 (1.0 mb)PDF
International snapshot: Thailand, year ending June 2014 (172 kb)PDF

Europe

International snapshot: Europe year ending June 2014 (199 kb)PDF

International market profile: Germany, year ending December 2015 (1.2 mb)PDF
International snapshot: Germany, year ending June 2014 (193 kb)PDF

International market profile: The United Kingdom, year ending December 2015 (1.3 mb)PDF
International snapshot: The United Kingdom, year ending June 2014 (368 kb)PDF

Other markets

International snapshot: Belgium, year ending June 2014 (68 kb)PDF
International snapshot: France, year ending June 2014 (185 kb)PDF
International snapshot: Ireland, year ending June 2014 (72 kb)PDF
International snapshot: Italy, year ending June 2014 (179 kb)PDF
International snapshot: Middle East and North Africa, year ending June 2014 (70 kb)PDF
International snapshot: Netherlands, year ending June 2014 (169 kb)PDF
International snapshot: Nordic Countries, year ending June 2014 (185 kb) PDF
International snapshot: South Africa, year ending June 2014 (71 kb)PDF
International snapshot: Switzerland, year ending June 2014 (179 kb)PDF

Last Updated 13th May 2016