Tourism Victoria: Industry website

About Us

• About Us
  • Tourism Victoria Structure
    • Our Team
      • Our Board
    • Marketing Division
      • Destination and Product Marketing
        • Regional Marketing
        • Events
        • Product Marketing
        • Brand Services
        • Advertising and Media Services
      • International Marketing
        • International Office Contact Details
      • Familiarisations
      • E-Marketing
      • Corporate and Destination Communications
    • Industry and Investment
      • Industry Development
      • Tourism Investment
      • Aviation
    • Strategy and Policy
    • Executive Services
  • Our Role
  • Our Brand
    • Using the Jigsaw Logo
    • Brand Services
  • Annual Reports
  • Contact Us

Marketing

• Marketing
  • International Marketing
    • Familiarisations
    • Europe/UK
    • New Zealand
    • North America
    • China
    • Japan/Korea
    • Singapore
    • International Office Contact Details
    • Media Results
    • International Research
    • International Marketing Opportunities Guide
    • Industry Events
    • Victoria's International Exchange 2012
  • Domestic Marketing
    • Melbourne Campaign
    • Regional Campaigns
      • Daylesford and the Macedon Ranges
      • Mornington Peninsula
      • Phillip Island
      • Yarra Valley
      • Dandenong Ranges
      • Gippsland
      • Goldfields
      • The Grampians
      • Great Ocean Road
      • Geelong and the Bellarine Peninsula
      • Victoria's Snowfields
      • Victoria's High Country
      • The Murray
    • Victoria's Brand Health
    • History of the Jigsaw Campaign
  • Online Marketing
    • The new my.visitvictoria.com
    • visitvictoria.com FAQs
    • FAQs about ATDW
    • E-Marketing Opportunities
  • Events Marketing
  • Trade Marketing
    • Packaging Your Product
    • What is Wholesaling?
    • Commissions
  • Marketing Opportunities
  • Market Segments

Industry Resources

• Industry Resources
  • Tourism Excellence
  • Business Development
    • Starting a Tourism Business
      • Starting up a tourist attraction
      • Starting up a touring business
      • Starting up an accommodation business
    • Marketing Your Tourism Business
    • Funding Programs
    • Accreditation
    • Trade Marketing
    • Events Marketing
  • Sustainable Tourism
  • Tourism Awards
  • Online Booking Program
    • Tourism Exchange Australia
      • Tourism Exchange Australia - FAQs
      • Selling Products through TXA - FAQs
      • TXA Glossary
    • Booking on visitvictoria.com
      • Booking on visitvictoria.com - FAQs
    • VICs & Industry Associations
      • VICs & Industry Associations - FAQs
    • Industry Education
    • Tourism Online Marketing E-Kit
  • Marketing Opportunities
  • Crisis Resources
    • Crisis Management and Communication
    • Open for Business
      • Preparing for the Unexpected
        • Planning to Manage Risk
        • Planning the Emergency Response
        • Planning for Business Continuity and Recovery
        • Securing Adequate Insurance Cover
      • Responding to a Crisis
        • Protecting bookings and deal with cancellations
        • Assesing your finances
        • Preparing a Cash Flow Budget
        • Managing Stress Levels
        • Working with your TRRG and the media
        • Case Studies
      • Recovering from a Crisis
        • Your Customers
        • Money
        • Your Staff
        • Recovery Marketing
        • Low Cost Marketing
        • Managing Stress
        • Case Studies
      • Resources
        • Emergency Services
        • Useful Contacts
        • Helpful Publications
    • Preparing your business for bushfire
  • Regional Brand Guide Books
  • Working with the Media
  • Signage
  • Ordering brochures
  • Industry Events
  • Industry Contacts
    • National Contacts
    • Interstate Contacts
    • Local Contacts
    • Industry Partners
  • Accessible Tourism

Strategies and Plans

• Strategies and Plans
  • Strategic Planning
  • Three Year Business Plan
  • Regional Tourism Action Plan
  • Market Segment Plans
    • Victoria's Nature-Based Tourism Strategy 2008-2012
      • Nature-Based Tourism - Key Facts
  • Regional Marketing and Development Plans
  • Other Plans and Strategies

Media Centre

• Media Centre
  • Media Releases and Kits
  • Tourism Victoria Newsletters
    • Pieces of Victoria
    • Industry News
  • What's On

Facts & Figures

• Facts and Figures
  • International Visitation
    • International Market Profiles
  • Domestic Visitation
    • Domestic Market Profiles
    • Regional Visitation
    • Regional Map
  • Economic Significance
  • Tourist Accommodation
  • Research Organisations