Specific market segment plans have been developed for Victoria’s key product and niche market strengths. These aim to increase visitation and awareness, and to stimulate growth and development within the tourism industry.

Draft Nature-Based Tourism Strategy 2007-2011 (2.78mb)
Victoria’s draft Nature-based Tourism Strategy 2007-2011, jointly developed by Tourism Victoria, Parks Victoria and the Department of Sustainability and Environment, provides a whole-of-government, coordinated and strategic approach to policy, planning, development and marketing of the sector to optimise the economic, social and environmental benefits to Victoria.

Victoria's Aboriginal Tourism Development Plan 2006-2009
Victoria's indigenous tourism sector has been growing steadily for almost a decade, proving that it adds a vital and engaging dimension to the State's tourism product.

Victoria's Spa and Wellness Tourism Action Plan 2005-2010 (230kb)
Victoria's Spa and Wellness Tourism Action Plan is the first of its kind for the spa and wellness tourism industry in Australia. Its development comes at a time when the spa and wellness industry worldwide is experiencing rapid growth, with the development of new spa resorts and hotels and the refurbishment and upgrade of existing spa facilities.

The Victorian Trails Strategy 2005-2010 (1.96mb)
This Victorian Trails Strategy has been developed by the Victorian Trails Coordinating Committee to ensure the development of an integrated and sustainable trail network that meets community and trail user needs, while uniting the community with a shared vision of Victoria as a premier trail destination.

Victoria’s Food and Wine Tourism Plan 2004-2007 (945kb)
Victoria’s Food and Wine Tourism Plan has been developed in a period that presents exciting opportunities and challenges for the future of food and wine tourism.