Specific market segment plans have been developed for Victoria’s key product and niche market strengths. These aim to increase visitation and awareness, and to stimulate growth and development within the tourism industry.

Backpacker Tourism Action Plan 2009-13 (1.95 mb)

Gregory Hywood launched the Backpacker Tourism Action Plan 2009-2013 to an audience of 70+ industry representatives at the MCG on Thursday 23 April 2009.

The Plan is the result of more than a year's research and consultation with the Backpacker Operators Alliance of Victoria's steering committee and the broader industry. The Backpacker Tourism Action Plan aims to drive an increased number of backpackers to Victoria through the implementation of innovative and achievable actions contained in five key directions.

Victoria's Golf Tourism Action Plan 2009-2012 (1.62 mb)

With a strong golfing heritage, a number of top rated courses, major golfing events to be hosted in the coming years, and recent investments, Victoria is well placed to capture a larger market share of golf visitors.

A draft Victoria's Golf Tourism Action Plan 2009-2012 has been released for industry feedback and is currently being finalised.

Victoria's Nature-Based Tourism Strategy 2008-2012 (2.77 mb)

Victoria’s Nature-based Tourism Strategy 2008-2012, jointly developed by Tourism Victoria, Parks Victoria and the Department of Sustainability and Environment, provides a whole-of-government, coordinated and strategic approach to policy, planning, development and marketing of the sector to optimise the economic, social and environmental benefits to Victoria.

Victoria's Spa and Wellness Tourism Action Plan 2005-2010 (230kb)

Victoria's Spa and Wellness Tourism Action Plan is the first of its kind for the spa and wellness tourism industry in Australia. Its development comes at a time when the spa and wellness industry worldwide is experiencing rapid growth, with the development of new spa resorts and hotels and the refurbishment and upgrade of existing spa facilities.

The Victorian Trails Strategy 2005-2010 (1.96mb)

This Victorian Trails Strategy has been developed by the Victorian Trails Coordinating Committee to ensure the development of an integrated and sustainable trail network that meets community and trail user needs, while uniting the community with a shared vision of Victoria as a premier trail destination.

Victoria's Aboriginal Tourism Development Plan 2006-2009

Victoria's indigenous tourism sector has been growing steadily for almost a decade, proving that it adds a vital and engaging dimension to the State's tourism product.

Victoria’s Food and Wine Tourism Action Plan (945kb)

The multicultural diversity of the State, the variety and quality of wine production and wine experiences and Melbourne's restaurant reputation have contributed to growing food and wine tourism as a competitive strength of Victoria.

A new Victoria’s Food and Wine Tourism Plan is currently being developed to replace the previous plan.

Victoria's Arts, Theatre & Cultural Heritage Tourism Action Plan.

For many years Melbourne has been regarded as the cultural capital of Australia. This is an accolade well deserved when considering the depth, quality, diversity and authenticity of arts, theatre and cultural heritage product throughout Melbourne and regional Victoria.

A new Victoria's Arts, Theatre & Cultural Heritage Tourism Action Plan is currently being developed to replace the previous plan.