Planning Framework

The Victorian Government’s 10 Year Tourism and Events Industry Strategy provides a long-term vision for the industry and sets ambitious growth targets. The aim is that by 2016, the Victorian tourism industry will be worth $18 billion industry and employ 225,000 people.

Tourism Victoria’s commitment to implementing the 10 Year Tourism and Event Industry Strategy is detailed in the Tourism Victoria Business Plan 2007-2010. It highlights the medium term priorities for the organisation to stimulate industry growth and jobs.

Tourism Victoria also undertakes an annual business planning process that outlines the ongoing activities required to deliver organisational goals. This plan underpins the medium- term vision of the Business Plan and the long-range 10 year plan for the wider industry.

With a vast range of product segments and developing regions across the State, Tourism Victoria recognises that a planning framework that extends its organisational strategy is required.  The current suite of Regional Plans has been successful in outlining the strategic direction for regional Victoria. These plans are due to expire at the end of 2007 and will coincide with the commencement of a new industry and Government planning cycle.