The Tourism Victoria Business Plan 2008-2011 (3.25 mb) provides the framework for building a prosperous, healthy and sustainable tourism industry for Victoria

It contains five core priorities for the next three years to help achieve the Government’s target of a tourism industry contributing $18 billion to the economy and employing 225,000 people by 2016. These priorities are:

Regional visitation

Improve dispersal of international, interstate and intrastate visitors across the State.

Emerging markets

Build Victoria’s presence in high growth potential international markets such as China, India and other Asia

Aviation access

Increase direct flights and air capacity to further entice visitors.

Skills and service standards

Enhance training and skill development to improve the quality of experiences available.

Investment attraction/product development

Improve and broaden the range of ‘export-ready’ products and infrastructure.