Events programs

Tourism Victoria's Events Program provides financial assistance toward the development and tourism marketing of events. The Program identifies and develops appropriate events in Melbourne and regional Victoria in order to maximise their tourism potential, ensuring that Victoria retains its reputation as the national events leader.

Country Victoria Events Program (CVEP)

Tourism Victoria recognises that many regional events do not meet the current assessment criteria for cooperative marketing assistance through Tourism Victoria's Events Program. It also recognises that some of these events have the potential to develop into significant regional events able to attract intrastate and interstate visitors.

The Country Victoria Events Program (CVEP) provides up to $10,000 per event to assist with this development. Closing dates for applications for the CVEP are 1 April and 1 October annually. Applicants are encouraged to submit their application at least 6 months prior to the event. Please see attached program guidelines. In order to apply for funding, applicants are required to complete an online application form External link.

For further information on CVEP email

More information on how to apply for funding, can also be found in the Country Victoria Events Program guidelines, April 2013 (594 kb)PDF

Last Updated 22nd January 2016