Tourism Excellence program
The Tourism Excellence program has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. The program offers Victoria's tourism industry an opportunity to distinguish itself by focusing on seven key areas that collectively contribute to the complete tourism experience. Visit the Tourism Excellence website
- Understanding visitor needs and expectations
- People Excellence – valuing your people.
- Business Excellence – maximising business performance.
- Marketing Excellence – achieve your business objectives - how to get and keep your customers.
- Growing Destinations – highlighting the complimentary nature of products and services within a destination.
- Fostering Innovation – the adoption of innovative practices.
- Sustainability in Tourism – consideration of financial, environmental, social and cultural impact of the business.