Value of Victoria's tourism industry

Victoria’s tourism industry continues to perform strongly.  Over the past five years, Victoria has out-performed competitor states New South Wales and Queensland, as well as the national average, on many key visitor and expenditure metrics.

Tourism is a significant economic driver for Victoria worth $23.3 billion (directly and indirectly) in 2015-2016 – worth 6.2 per cent of the State’s Gross State Product.

The tourism industry provided jobs for approximately 208,300 Victorians (directly and indirectly) and generated 7.0 per cent of employment in Victoria in 2015-16.

In the year ending June 2017, international overnight visitor expenditure in Victoria grew by 11.5 per cent year-on-year to $7.5 billion. Since the year ending June 2012 (last five years), international overnight expenditure in Victoria has grown at an average annual rate of 12.2 per cent, above the national average of 9.0 per cent.

In the year ending June 2017, domestic overnight visitor expenditure in Victoria grew by 11.4 per cent year-on-year to $12.9 billion.  Since the year ending June 2012 (last five years), domestic overnight expenditure in Victoria has grown at an average annual rate of 5.2 per cent, above the national average of 4.7 per cent.

International visitors will contribute strongly to future growth, the latest forecasts indicate that international tourism, will contribute 68 per cent of overall growth in total visitor expenditure over the next decade.

Visit our research section to learn more about tourism's contribution to Victoria's economy

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Tourism Victoria annual reports

Tourism Victoria Annual Reports from 2006-07 through to the 2015-16 financial year.

International visitation

The latest international visitation figures including visitor nights and expenditure

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Domestic Visitation 

The latest domestic visitation figures including visitor nights and expenditure

Last Updated 19th September 2017